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Nr opisu: Autorzy: mass mediamass mediaThe subject of the work is to assess the manner and power of the influence of various types of mass media on the decisions made by people and on the functioning of a rural community. A particular purpose of the work is to assess the influence of mass media on the residents' decisions in the sphere of economy, education, culture and entertainment. The work includes the theoretical part written using the literature and the empirical part written using surveys of the population of a 100 residents who visited the municipality's office. The studies confirmed the assumed hypotheses about the widespread use of various mass media to obtain information useful for purchasing, educational and cultural pur. Tytuł pracy: Szczegóły: Charakterystyka formalna: miny. Badania potwierdziły przyjęte hipotezy o powszechnym wykorzystaniu różnych mass mediów dla pozyskania informacji przydatnych dla celów zakupowych, edukacyjnych i kulturalnych. Z badań wynika, że mieszkańcy mają wartościujący, często krytyczny, stosunek do wiarygodności informacji przekazywanych przez mass media.^amass media^amass media^aThe subject of the work is to assess the manner and power of the influence of various types of mass media on the decisions made by people and on the functioning of a rural community. A particular purpose of the work is to assess the influence of mass media on the residents' decisions in the sphere of economy, education, culture and entertainment. The work includes the theoretical part written using the literature and the empirical part written using surveys of the population of a 100 residents who visited the municipality's office. The studies confirmed the assumed hypotheses about the widespread use of various mass media to obtain information useful for purchasing, educational and cultural purposes. The studies show that the residents have a valuating, often critical, attitude to the credibility of information provided by mass media.^akomunikowanie^acommunication^apotrzeby informacyjne^ainformation needs Charakterystyka merytoryczna: Język publikacji: Wskaźnik Impact Factor ISI: y's office. The studies confirmed the assumed hypotheses about the widespread use of various mass media to obtain information useful for purchasing, educational and cultural purposes. The studies show that the residents have a valuating, often critical, attitude to the credibility of information provided by mass media.^akomunikowanie^acommunication^apotrzeby informacyjne^ainformation needs Punktacja ministerstwa: ch urząd gminy. Badania potwierdziły przyjęte hipotezy o powszechnym wykorzystaniu różnych mass mediów dla pozyskania informacji przydatnych dla celów zakupowych, edukacyjnych i kulturalnych. Z badań wynika, że mieszkańcy mają wartościujący, często krytyczny, stosunek do wiarygodności informacji przekazywanych przez mass media.^amass media^amass media^aThe subject of the work is to assess the manner and power of the influence of various types of mass media on the decisions made by people and on the functioning of a rural community. A particular purpose of the work is to assess the influence of mass media on the residents' decisions in the sphere of economy, education, culture and entertainment. The work includes the theoretical part written using the literature and the empirical part written using surveys of the population of a 100 residents who visited the municipality's office. The studies confirmed the assumed hy Praca recenzowana Słowa kluczowe: ; Słowa kluczowe ang.: ; DOI:
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Nr opisu: ity which aims to implement the adopted strategy among mass recipients, focused both on the unity of the nation and the international community. The study identifies the types, kinds and functions of the strategy, referring to the concepts of strategic communication and knowledge in the field of public relations. The aim of the study is to indicate the difference between a communication strategy in management and quality (PR) science and a communication strategy in security sciences. In the era of developing technology and the mass flow of information, building a civilian power, based on the soft resources of states, seems to be a universal strategy of presence on the international market which makes the current and socially necessary subject matter selected. The work referred to the civil and military plane of information activities.^akomunikacja^acommunication^amedia^amedia^astrategia^astrategy Autorzy: . Tytuł równoległy: Oznaczenie wydania: informacjainformationThe presented study refers to the importance of strategic communication in buildi Charakterystyka wg MNiSW: Praca recenzowana Słowa kluczowe: ; Słowa kluczowe ang.: Uwaga: