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Bibliografia publikacji pracowników
Państwowej Szkoły Wyższej w Białej Podlaskiej

Baza tworzona przez Bibliotekę Akademii Bialskiej im. Jana Pawła II.


Zapytanie: PODEJŚCIE SYSTEMOWE
Liczba odnalezionych rekordów: 3



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Nr opisu: ingu oraz jego rolę z punktu widzenia marketingu holistycznego.^aAlderson^aAlderson^aIn the present year the sixty year anniversary of the book Marketing Behavior and Executive Action (1957) by the W. Alderson is being held. The book is considered as a crucial elaboration in the light of history and the current shape of marketing discipline. The purpose of this article is to pay the attention to the essential event which is the book publish together with highflying the importance of the book for the marketing. The article presents the history of theoretical background on which W. Alderson shaped the concept of his book, the author as a father of modern marketing, main book ideas, its importance in the light of his
Autorzy: .
Tytuł pracy: AldersonAldersonIn the present year the sixty year anniversary of the book Marketing Behavior and Executive Action (1957) by the W. Alderson is being held. The book is considered as a crucial elaboration in the light of history and the current shape of marketing discipline. The purpose of this article is to pay the attention to the essential event which is the book publish together with highflying the importance of the book for the marketing. The article presents the history of theoretical background on which W. Alderson shaped the concept of his book, the author as a father of modern marketing, main book ideas, its importance in the light of history and actual shape of marketing science. The special focus was given to the system approach of marketing and
Tytuł pracy:
Opis nie został sporządzony z autopsji:
Charakterystyka formalna: ^apodejście systemowe^asystem approach^adyscyplina naukowa^aacademic discipline
Punktacja ministerstwa:
Słowa kluczowe ang.: ście systemowe^asystem approach^adyscyplina naukowa^aacademic discipline
Słowa kluczowe:
Słowa kluczowe ang.: ;

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Autorzy: , krajobraz krasowykarst landscapeochrona jaskińprotection of cavespodejście systemowesystem approach.
Tytuł czasopisma:
Charakterystyka wg MNiSW:
Index Copernicus: and vertical interactions between them occurring in the vertical cross section, and the horizontal, i.e.geo-complex structure - complex units (cells) which build the landscape on the lateral plane, together with interactions between them. It has been shown that the two-fold structure of the karst landscape is crucial for its functioning, development and self-regulation. Because of the fact that the subterranean part of the landscape is closely correlated with the terraneous part, the principles of the karst landscape and caves protection should be based on a systemic approach. Two major principles have been considered. The first one says that the preservation of the two-fold geosystem must be complex and all-embracing: we should not preserve a cave pattern without taking care of the surface above it, or conversely: preserve the terraneous karst geocomplex we may not neglecting the cavities beneath it. The second rule (principle) suggests that while determining the lateral (horizontal) boundaries and buffer zone of the geosystem selected for preservation, it is necessary to take into account the extent of the paragenetic and paradynamic connections between the elements-geocomplexes comprising KL.^akrajobraz krasowy^akarst landscape^aochrona jaskiń^aprotection of caves^apodejście systemowe^asystem approach
Słowa kluczowe ang.: landscape and vertical interactions between them occurring in the vertical cross section, and the horizontal, i.e.geo-complex structure - complex units (cells) which build the landscape on the lateral plane, together with interactions between them. It has been shown that the two-fold structure of the karst landscape is crucial for its functioning, development and self-regulation. Because of the fact that the subterranean part of the landscape is closely correlated with the terraneous part, the principles of the karst landscape and caves protection should be based on a systemic approach. Two major principles have been considered. The first one says that the preservation of the two-fold geosystem must be complex and all-embracing: we should not preserve a cave pattern without taking care of the surface above it, or conversely: preserve the terraneo ;
Słowa kluczowe: ;
Słowa kluczowe ang.:

Streszczenie:

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Nr opisu: amethodology^aewolucja^aevolution^aśrodowisko geograficzne^ageographical environment^aabiosfera^aabiosphere^abiosfera^abiosphere^anoosfera^anoosphere^aglobastema^aglobastema^aGeoevolutional paradigm of the modern geography
Autorzy: .
Tytuł czasopisma:
Tytuł wynalazku: metodologiamethodologyewolucjaevolutionśrodowisko geograficznegeographical environmentabiosferaabiospherebiosferabiospherenoosferanoosphereglobastemaglobastemaGeoevolutional paradigm of the modern geography
Zasięg terytorialny:
Język publikacji: 
Punktacja ministerstwa:
Praca recenzowana
Słowa kluczowe ang.: cal significance.^ametodologia^amethodology^aewolucja^aevolution^aśrodowisko geograficzne^ageographical environment^aabiosfera^aabiosphere^abiosfera^abiosphere^anoosfera^anoosphere^aglobastema^aglobastema^aGeoevolutional paradigm of the modern geography ; ;
Słowa kluczowe: ; ;
Słowa kluczowe ang.: ; ; ;


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